What does a launch include?

On X: a short launch film, your post, and creators who already talk to your buyers sharing it on the day. On GitHub: we open-source a useful part of your product, build the repo, and launch it on Hacker News, Product Hunt, Reddit and AI tool directories. Your core product stays private.

Do you buy stars, followers or placements?

No. No bought stars, no paid placements, and every creator post is disclosed. Every number we show links to the post or repo it came from.

Why not DM creators ourselves?

You can. Expect to message hundreds of accounts to get a few dozen yeses, then brief, chase and pay each one, in the week you're also shipping. We bring the story, the film, creators who already talk to your buyers, and proof that every post went out, disclosed.

How does a launch help us show up in AI answers?

AI repeats what people link to and talk about. A launch people share and a repo developers star become the pages and mentions ChatGPT, Gemini and Perplexity read. The AEO work then makes sure those engines name you when a buyer asks which tool to use.

What results can we expect?

Our biggest X launch passed 18.8M views, and Trail-Code went from 0 to 10K+ GitHub stars in under four months. Every launch is different, so we show you the real numbers from each post rather than promise one.

Do you need access to our site?

Only if we're changing your own site, and then only as drafts you approve: a pull request, or a draft in your CMS. Nothing goes live without you. Everything off your site just needs your yes on the copy.

Case studies

Launches the timeline talked about.

A selection of published campaigns, with links to the original posts and the social metrics on them. Exposure and product outcomes are reported separately.

views across eight featured drops: 36.5M
companies launched with: 26
creators on X and LinkedIn: 200+

Views and likes from the original post
Sign-ups only where measured
Every post linked on X

Featured campaigns

Eight drops, and the posts behind them.

Brand launch · AI gaming

Humalike

@humalikeai · Aug 7, 2026

We gave every NPC in Poland's biggest GTA roleplay server a voice and humanlike behavior. Tonight, the city plays back.

18.8M views7.7K

18.8M

views on the original post

Every NPC gets a voice.

Humalike x StrefaRP, the biggest coordinated drop we've run to date.

Founder-led launch · AI workspace
Zaro
@getzaroai · Jun 25, 2026
Today, we're excited to launch Zaro. One workspace. Connect your tools, drop in your files, and spin up agents that handle the busywork.
7.5M views1.2K
Everything you know, finally working for you.
One workspace for Slack, email, Docs, Notion and calendars, with agents that chase deadlines.
7.5Mviews
Product launch · AI film
Higgsfield
@higgsfield · Aug 4, 2026
Hell Grind is out: a full 95-minute feature film made with AI. And we're open-sourcing everything behind it.
3.5M views5.5K
A $500K AI feature film, fully open.
Screened at Cannes Market and covered by WSJ, Variety and the BBC, with every prompt and asset open on launch day.
3.5Mviews
Founder-led launch · AI agents
Gokul Cholaghar
@cholaghargokul · May 14, 2026
Introducing Libra AI, the SOTA super agent that amplifies your work, enabling you to bring your best everyday.
1.9M views748
The super agent era.
Launch film for the super agent topping the GAIA benchmark.
1.9Mviews
Founder-led launch · AI marketing
Youn Hwang
@YounchanHwang · May 26, 2026
We raised $5.4M to make paid ads run themselves. Introducing Playad, the world's first AI marketing team.
1.7M views1.2K
We raised $5.4M to make paid ads run themselves.
A raise announcement and a paid-ads engine that runs campaigns end to end.
1.7Mviews
Brand launch · AI video
Lightreel
@lightreelai · Jul 2, 2026
Introducing Lightreel.
1.2M views2.3K
Introducing Lightreel.
A minimal, cinematic reveal made for the timeline, carried by the creator roster on day one.
1.2Mviews
Founder-led launch · AI ads
Alec Velikanov
@alecvxyz · Jun 2, 2026
You don't need more ads. You need the right ones. Excited to launch Framework, the world's first AI Creative Strategist.
1.2M views368
You don't need more ads. You need the right ones.
Already running for Kalshi, Babbel and 30+ brands.
1.2Mviews
Brand launch · AI robotics
Midcentury
@midcenturyai · Sep 22, 2026
We're building the data and simulation infra for physical AI. Today, we're coming out of stealth with a $15M Series Seed.
639K views1.2K
Introducing Midcentury.
Data and simulation infrastructure for robotics beyond polished demos.
639Kviews
Your launch
Next on the timeline: you.
A film, your post, and creators who already talk to your buyers, every post disclosed.

Views and likes read from each original post on X, 22 Oct 2026

Original launch posts

The announcements our launches anchored on.

Figures from each original post at the time of the campaign

More results

Reach, engagement and what it turned into.

Social figures and product actions are listed separately. Where no product outcome was measured, we say so.

@Nozelcode
GitHub stars amplification
Ten million organic views.
Social metrics, not measured GitHub stars, installs or sign-ups.
views
10.4M
likes
62.4K
bookmarks
78K
View on X
@yuliaisc
GitHub stars amplification
Developer discovery through creator posts.
Social metrics only. No measured GitHub star increase is reported.
views
4.1M
likes
29.7K
saves
43K
View on X
Higgsfield
Product launch
From stealth to 2.1M views in nine days.
Fourteen creators across X and TikTok, staggered angles, one story, for an AI video model.
views
2.1M
engagement
8.9%
sign-ups
3.4K
Perplexity
Brand awareness
Turning power users into evangelists.
A 30-day creator residency with daily use-case content from tech-native audiences.
daily impr.
1.4M
engagement
12.1%
conversions
12K
Kling AI
Feature drop
Viral first impressions.
Six creators timed to a feature release, each telling the same story in their own format.
views
890K
engagement
7.1%
sign-ups
2.1K
HeyGen
Community
A challenge that rallied a community.
A UGC challenge that turned 3.4K creators into participants, with no paid spend.
reach
540K
engagement
9.4%
accounts
3.4K
Typefully
Launch day
Owned the timeline.
Eight creators, one launch window, coordinated threads that took over X for 24 hours.
impressions
420K
engagement
6.8%
sign-ups
1.8K

Featured clients

Who we've launched with.

Humalike
AI gaming
18.8M-view launch giving every NPC a humanlike voice.
Higgsfield
AI video
Stealth-to-viral coordinated drop for an AI video model.
Perplexity
AI search
30-day creator residency turning power users into evangelists.
Kling AI
AI video
Six-creator drop timed to a feature release.
HeyGen
Avatars
UGC challenge that turned 3.4K creators into participants.
Runway
Filmmaking
Editorial campaign with director-led creators.
Kilo Code
Dev tools
Code-along threads and live builds for developers.
Typefully
Writing
Eight creators owned the timeline for 24 hours.
Luma Labs
AI video
Cinematic showcase of Dream Machine across the network.
Pika Labs
AI video
Creator-first storytelling for a next-gen video tool.
Paradigm AI
AI agents
Enterprise positioning across high-signal AI accounts.
Tripo AI
3D
Showcase drop for a 3D generation breakthrough.
Pollo AI
AI tools
Multi-creator launch coordinated across markets.
And many more across AI and tech
- Myclaw
- Petclaw
- Userwonder
- Nemo Video
- Heynoah AI
- Crowdreply
- OpenMaic
- Gitagent
- Mulerun
- Meigen
- Flashclaw
- Utopai
- Testprite